Upon the recent appointment of a marketing and development coordinator at St. Paul School, it became evident that the school's brand required a clean-up. The absence of vector versions of their logo, coupled with outdated marketing and recruitment materials, underscored the pressing need for a comprehensive brand revitalization.

To better align the brand with the school's target audience, current leadership, and evolving direction, I initiated a refresh for St. Paul. The process commenced with the vectorization of their existing logo, followed by the creation of additional logo versions in diverse formats and color schemes. This revitalization effort also entailed the establishment of a comprehensive color palette, encompassing primary branded colors, accent hues, and tonal variations.

Building upon the successful brand refresh, I took the initiative to design an array of merchandise and apparel, strategically aimed at amplifying St. Paul's brand recognition. To further this objective, I orchestrated three substantial apparel sales over three years on behalf of the school, effectively mobilizing our community's support.

Even in the face of the challenges posed by the pandemic, I collaborated with two trusted vendors to ensure the fulfillment of all orders promptly. Additionally, I led the creation of a new brochure that featured compelling testimonials, vibrant imagery, children's artwork, and comprehensive information about the school, collectively weaving together St. Paul's unique narrative.