BUILDING STRONGER BRANDS & BETTER WAYS OF WORKING

Brand Strategy • Creative Operations • AI & Design Transformation

I bring together brand strategy, visual design, AI-enabled workflows and instructional design to build the systems, teams and digital experiences that help organizations grow.

16+ Years in Brand, Creative & Marketing

$200M+ Sales Growth Supported ‘23-’26

C-Suite + Board Exec-Level Collaboration

47% YoY Qualified Lead Growth

Leadership Impact

  • Built scalable creative capability by establishing brand standards, modular content systems, workflows, training resources and AI-enabled processes that improve consistency across distributed teams.

  • Transformed digital growth, increasing annual website leads from approximately 20 to more than 1,200 and expanding new-user reach from approximately 17,000 to more than 201,000 in just over three years through user experience, SEO, content strategy and integrated marketing.

  • Improved marketing performance, reducing marketing costs by 30% while increasing conversions by 40% and website traffic by 64% within 30 days.

  • Advanced research-driven brand and recruitment strategy, contributing to a two-campus university brand refresh, a 45% increase in engagement and conversion, and campaigns that helped increase enrollment by 10% and admitted-student accepts by 31%.

Built on Freedom. Rooted in the Land.

Built on Freedom. Rooted in the Land.
Scaling the LandGuys Brand Across Five States

Scaling the LandGuys Brand Across Five States
Governing an Enterprise Brand Across Two Campuses

Governing an Enterprise Brand Across Two Campuses
Leading Brand and Growth Across Four Markets

Leading Brand and Growth Across Four Markets
Audience Research, Segmentation & Market Strategy

Audience Research, Segmentation & Market Strategy
Rebuilding Trust Through Storytelling: A Place Where You Belong

Rebuilding Trust Through Storytelling: A Place Where You Belong
Building a DTC Brand from the Ground Up

Building a DTC Brand from the Ground Up
Building an Authentic Agriculture Recruitment Campaign

Building an Authentic Agriculture Recruitment Campaign
Leading Full-Funnel Recruitment Marketing

Leading Full-Funnel Recruitment Marketing

  • “Jessica's ideas and actions have been a catalyst for change, and we will build the next phases of this work on the foundation she has built.”

    —Pete , Former CEO, Urban Teachers

  • "Jessica is a brilliant creative. From all things marketing and experiential event planning. She continues to challenge herself on leading the marketing space through digital and smart campaigns. The impact on social and events has made her team and employer a better and best in the market due to her efforts."

    —Rahul, Founder LLT Group

  • “Jessica's work has helped elevate our profile online, given staff members some much-deserved shine, and most importantly, helped many of our teachers tell the story of why Urban Teachers is a great pathway for others interested in the teaching profession.”

    —Anthony, Former Executive Director Dallas, Urban Teachers

  • "Jessica is a creative, reliable and energetic leader, who’s willing to share her time and expertise to help others succeed. I always look forward to the chance to work with her in any capacity."

    —Holly, Executive Editor at Farm Progress

  • "To say that Jessica is a creative, professional, responsible, and diligent only scratches the surface. Since taking over University Marketing, we’ve had better results that in past years combined before she took over. She keeps on trends, works so well with others, and her attention to detail, research, and design is outstanding."

    —Darcie, Former Assistant Vice President of Marketing & Communications, WIU

  • "Jessica is one of the most talented and creative designers with whom I have worked with in my career. Her designs are both fresh and polished, and she always comes to the table with a new and different way to organize content and present information."

    -Teresa, Former Director of Marketing, Quincy Medical Group