Creative Director | Brand Systems & Creative Operations Leader

I’m a Creative Director with 15+ years of experience leading integrated creative operations across higher education, rural real estate, and lifestyle industries. I build scalable creative systems, lead multidisciplinary teams, and develop campaigns that simplify complex ideas and connect with real audiences.

Growing up in a fifth-generation farm family shaped how I think about communication, trust, and helping people make informed decisions in complex industries.

Results:

• Helped support company growth from $199M to $300M through scalable creative systems and integrated marketing initiatives
• Led institutional brand refresh across a two-campus university system
• Increased conversions by 45% through data-informed creative strategy and audience targeting
• Built operational creative systems supporting distributed teams across the United States
• Directed integrated campaigns spanning web, video, digital, print, social, and multimedia storytelling

Building the LandGuys Brand Experience

Institutional Branding & Creative Leadership

Bridging the Gap Between Education & Real-World Experience

Brand Management & Marketing (Non-Profit)

Data-Driven Audience Strategy & Campaign Development

Professional Accomplishments

Digital Marketing Management

Integrated Campaign: A Place Where You Belong

Recruitment Marketing

Event Planning & Outreach

Brand Refresh & Design

Business Development

"Jessica is a creative, reliable and energetic leader, who’s willing to share her time and expertise to help others succeed. I always look forward to the chance to work with her in any capacity."

—Holly Spangler, Executive Editor at Farm Progress
"Jessica is a brilliant creative. From all things marketing and experiential event planning. She continues to challenge herself on leading the marketing space through digital and smart campaigns. The impact on social and events has made her team and employer a better and best in the market due to her efforts."

—Rahul Wahi, Founder LLT Group
"To say that Jessica is a creative, professional, responsible, and diligent only scratches the surface. Since taking over University Marketing, we’ve had better results that in past years combined before she took over. She keeps on trends, works so well with others, and her attention to detail, research, and design is outstanding."

—Darcie, Former Assistant Vice President of Marketing & Communications, WIU
"Jessica is one of the most talented and creative designers with whom I have worked with in my career. Her designs are both fresh and polished, and she always comes to the table with a new and different way to organize content and present information."

-Teresa, Former Director of Marketing, Quincy Medical Group