BRAND & DIGITAL MARKETING LEADER

I lead brand and digital marketing for LandGuys, a rural real estate brokerage serving six states. My work spans brand positioning, website strategy, lead generation, and marketing programs that help local brokers reach buyers and landowners.

My family has farmed in western Illinois for five generations. Today, my husband and I carry that forward on our corn and soybean farm.

16+ Years in brand, creative, and marketing

30+ brokers and agents supported across six states

56% growth in annual LandGuys sales volume from 2023-2025

47% YoY Qualified Lead Growth

Leadership Impact

Built scalable creative capability by establishing brand standards, modular content systems, workflows, training resources and AI-enabled processes that improve consistency across distributed teams.
Transformed digital growth, increasing annual website leads from approximately 20 to more than 1,200 and expanding new-user reach from approximately 17,000 to more than 201,000 in just over three years through user experience, SEO, content strategy and integrated marketing.
Improved marketing performance, reducing marketing costs by 30% while increasing conversions by 40% and website traffic by 64% within 30 days.
Advanced research-driven brand and recruitment strategy, contributing to a two-campus university brand refresh, a 45% increase in engagement and conversion, and campaigns that helped increase enrollment by 10% and admitted-student accepts by 31%.

Scaling the LandGuys Brand Across Five States

Repositioning an Educator Recruitment Brand Across Four Markets

Unifying a University Across Two Campuses

Rebuilding Trust Through Student-Led Storytelling

Turning Audience Research Into Enrollment Strategy

Building an Emotional Brand Platform Around Freedom and Land

Leading Full-Funnel Recruitment Marketing

Bringing Experiential Learning to Life

Building a Consumer Brand From the Ground Up

“Jessica's ideas and actions have been a catalyst for change, and we will build the next phases of this work on the foundation she has built.”

—Pete , Former CEO, Urban Teachers
"Jessica is a brilliant creative. From all things marketing and experiential event planning. She continues to challenge herself on leading the marketing space through digital and smart campaigns. The impact on social and events has made her team and employer a better and best in the market due to her efforts."

—Rahul, Founder LLT Group
“Jessica's work has helped elevate our profile online, given staff members some much-deserved shine, and most importantly, helped many of our teachers tell the story of why Urban Teachers is a great pathway for others interested in the teaching profession.”

—Anthony, Former Executive Director Dallas, Urban Teachers
"Jessica is a creative, reliable and energetic leader, who’s willing to share her time and expertise to help others succeed. I always look forward to the chance to work with her in any capacity."

—Holly, Executive Editor at Farm Progress
"To say that Jessica is a creative, professional, responsible, and diligent only scratches the surface. Since taking over University Marketing, we’ve had better results that in past years combined before she took over. She keeps on trends, works so well with others, and her attention to detail, research, and design is outstanding."

—Darcie, Former Assistant Vice President of Marketing & Communications, WIU
"Jessica is one of the most talented and creative designers with whom I have worked with in my career. Her designs are both fresh and polished, and she always comes to the table with a new and different way to organize content and present information."

-Teresa, Former Director of Marketing, Quincy Medical Group