Creative Director | Brand Systems & Creative Operations Leader
I’m a Creative Director with 15+ years of experience leading integrated creative operations across higher education, agriculture-adjacent, real estate, and lifestyle industries. I build scalable creative systems, lead multidisciplinary teams, and develop campaigns that simplify complex ideas and connect with real audiences.
Growing up in a fifth-generation farm family shaped how I think about communication, trust, and helping people make informed decisions in complex industries.
Selected Results
• Helped support company growth from $199M to $300M through scalable creative systems and integrated marketing initiatives
• Led institutional brand refresh across a two-campus university system
• Increased conversions by 45% through data-informed creative strategy and audience targeting
• Built operational creative systems supporting distributed teams across multiple states
• Directed integrated campaigns spanning web, video, digital, print, social, and multimedia storytelling
Brand Management & Marketing (Non-Profit)
Brand Management (Institutional)
Redefining Creativity in Rural Real Estate
Bridging the Gap Between Education & Real-World Experience
Professional Accomplishments
Demographic + Psychographic Market Research
Digital Marketing Management
Integrated Campaign: A Place Where You Belong
Recruitment Marketing
Event Planning & Outreach
Brand Refresh & Design
Business Development
Holiday Social Media Campaign
“Jessica is one of the most talented and creative designers with whom I have worked in my career. Her designs are both fresh and polished, and she always comes to the table with a new and different way to organize content and present information.”
— Teresa
Director of Marketing, Quincy Medical Group
“Jessica is a brilliant creative. From all things marketing and experiential event planning. She’s captured the institutional expertise and continues to challenge herself on leading the marketing space through digital and smart campaigns. The impact on social and events had made her team and employer a better and best in market due to her efforts.”
— Rahul
CEO, LLT Group
“To say that Jessica is creative, professional, responsible, and diligent only scratches the surface. Since taking over University Marketing, we’ve had better results than in past years combined before she took over. She keeps on trends, works so well with others, and her attention to detail, research, and design work is outstanding.”