Brand Strategy • Creative Operations • AI & Design Transformation

BUILDING STRONGER BRANDS & BETTER WAYS OF WORKING

I bring together brand strategy, visual design, AI-enabled workflows and instructional design to build the systems, teams and digital experiences that help organizations grow.

16+

Years Leading Brand & Marketing

C-Suite + Board

Executive Partnerships

$200M+

Annual Sales Growth Supported in Two Years

47%

Year-Over-Year Qualified Lead Growth

Leadership Impact

  • Built scalable creative capability by establishing brand standards, modular content systems, workflows, training resources and AI-enabled processes that improve consistency across distributed teams.

  • Transformed digital growth, increasing annual website leads from approximately 20 to more than 1,200 and expanding new-user reach from approximately 17,000 to more than 201,000 in just over three years through user experience, SEO, content strategy and integrated marketing.

  • Improved marketing performance, reducing marketing costs by 30% while increasing conversions by 40% and website traffic by 64% within 30 days.

  • Advanced research-driven brand and recruitment strategy, contributing to a two-campus university brand refresh, a 45% increase in engagement and conversion, and campaigns that helped increase enrollment by 10% and admitted-student accepts by 31%.

Built on Freedom. Rooted in the Land.

Built on Freedom. Rooted in the Land.
Building the LandGuys Brand Experience

Building the LandGuys Brand Experience
Institutional Branding & Creative Leadership

Institutional Branding & Creative Leadership
Brand Management & Marketing (Non-Profit)

Brand Management & Marketing (Non-Profit)
Data-Driven Audience Strategy & Campaign Development

Data-Driven Audience Strategy & Campaign Development
Bridging the Gap Between Education & Real-World Experience

Bridging the Gap Between Education & Real-World Experience
Digital Marketing Management

Digital Marketing Management
Integrated Campaign: A Place Where You Belong

Integrated Campaign: A Place Where You Belong
Recruitment Marketing

Recruitment Marketing
Professional Accomplishments

Professional Accomplishments
Brand Refresh & Design

Brand Refresh & Design
Business Development

Business Development

  • "Jessica is a brilliant creative. From all things marketing and experiential event planning. She continues to challenge herself on leading the marketing space through digital and smart campaigns. The impact on social and events has made her team and employer a better and best in the market due to her efforts."

    —Rahul Wahi, Founder LLT Group

  • "Jessica is a creative, reliable and energetic leader, who’s willing to share her time and expertise to help others succeed. I always look forward to the chance to work with her in any capacity."

    —Holly Spangler, Executive Editor at Farm Progress

  • "To say that Jessica is a creative, professional, responsible, and diligent only scratches the surface. Since taking over University Marketing, we’ve had better results that in past years combined before she took over. She keeps on trends, works so well with others, and her attention to detail, research, and design is outstanding."

    —Darcie, Former Assistant Vice President of Marketing & Communications, WIU

  • "Jessica is one of the most talented and creative designers with whom I have worked with in my career. Her designs are both fresh and polished, and she always comes to the table with a new and different way to organize content and present information."

    -Teresa, Former Director of Marketing, Quincy Medical Group