Brand Strategy • Creative Operations • Marketing Leadership

Connecting People Through Shared Stories

I help organizations build trusted brands through strategy, leadership, and modern marketing systems that align teams, simplify complexity, and inspire meaningful action.

For more than 16 years, I've partnered with CEOs, executive leadership, and multidisciplinary teams to guide brand strategy, marketing transformation, and organizational growth across higher education, nonprofit, and multi-state organizations.

16+

Years Leading Brand & Marketing

CEO +
C-Suite

Executive Partnerships

$300M+

Business Growth Supported

Enterprise Leadership

Higher Education • National Nonprofit • Multi-State Organization

Executive Impact

Partnered with executive leadership to support company growth from $199M in annual sales (2023) to more than $300M (2025) through integrated brand strategy, digital transformation, and scalable marketing systems.
Led enterprise brand strategy and creative leadership across higher education, nonprofit, and multi-state organizations, aligning marketing with organizational priorities.
Transformed digital marketing performance, increasing website lead generation from approximately 20 annually to more than 1,200 per year through user experience, SEO, and strategic marketing initiatives.
Directed an enterprise-wide brand refresh across a two-campus university system, aligning institutional identity, communications, recruitment, and stakeholder engagement.
Built scalable creative operations and marketing systems supporting executive leadership, distributed teams, and integrated campaigns across digital and traditional marketing channels.

Built on Freedom. Rooted in the Land.

Building the LandGuys Brand Experience

Institutional Branding & Creative Leadership

Brand Management & Marketing (Non-Profit)

Data-Driven Audience Strategy & Campaign Development

Bridging the Gap Between Education & Real-World Experience

Digital Marketing Management

Integrated Campaign: A Place Where You Belong

Recruitment Marketing

Professional Accomplishments

Brand Refresh & Design

Business Development

"Jessica is a brilliant creative. From all things marketing and experiential event planning. She continues to challenge herself on leading the marketing space through digital and smart campaigns. The impact on social and events has made her team and employer a better and best in the market due to her efforts."

—Rahul Wahi, Founder LLT Group
"Jessica is a creative, reliable and energetic leader, who’s willing to share her time and expertise to help others succeed. I always look forward to the chance to work with her in any capacity."

—Holly Spangler, Executive Editor at Farm Progress
"To say that Jessica is a creative, professional, responsible, and diligent only scratches the surface. Since taking over University Marketing, we’ve had better results that in past years combined before she took over. She keeps on trends, works so well with others, and her attention to detail, research, and design is outstanding."

—Darcie, Former Assistant Vice President of Marketing & Communications, WIU
"Jessica is one of the most talented and creative designers with whom I have worked with in my career. Her designs are both fresh and polished, and she always comes to the table with a new and different way to organize content and present information."

-Teresa, Former Director of Marketing, Quincy Medical Group