I lead brand strategy and marketing across six states. I set campaign priorities, use lead and conversion data to decide where to invest, and work with local brokers on campaigns and sales materials that help them reach landowners and buyers.

Over 16 years, I’ve led national and regional marketing, managed marketing and creative teams, and directed agency partners. My family has farmed in western Illinois for five generations, and my husband and I carry that forward today.

BRAND & DIGITAL MARKETING LEADER

47% year-over-year growth in qualified digital leads

$400M+ in projected 2026 brokerage sales volume, up from $199M in 2023

30+ brokers and agents supported across six states

16+ years in brand, creative, and marketing

Leadership Impact

Helped lead the early stages of a national rebrand. Used audience research to shape positioning and worked with executive leadership, agency partners, and regional teams across four U.S. markets and multiple time zones.
Managed marketing and creative teams. Built brand standards, training, and workflows that helped local teams adapt campaigns for their markets while keeping the brand consistent.
Grew annual website leads from about 20 to more than 1,200. Led improvements to the website experience, SEO, and content, and coordinated campaigns that drove traffic to the site. New website users grew from about 17,000 to more than 201,000 in just over three years.
Built the first integrated digital advertising strategy for a national organization. Within 30 days, marketing costs fell 30%, conversions rose 40%, and site traffic grew 64%.

Scaling the LandGuys Brand Across Five States

From Urban Teachers to City Teaching Alliance

Building an Emotional Brand Platform Around Freedom and Land

Repositioning an Educator Recruitment Brand Across Four Markets

Bringing Experiential Learning to Life

Unifying a University Across Two Campuses

Rebuilding Trust Through Student-Led Storytelling

Turning Audience Research Into Enrollment Strategy

Leading Full-Funnel Recruitment Marketing

Building a Consumer Brand From the Ground Up

"Jessica is a creative, reliable and energetic leader, who’s willing to share her time and expertise to help others succeed. I always look forward to the chance to work with her in any capacity."

—Holly, Executive Editor at Farm Progress
“Jessica's ideas and actions have been a catalyst for change, and we will build the next phases of this work on the foundation she has built.”

—Pete , Former CEO, Urban Teachers
"Jessica is a brilliant creative. From all things marketing and experiential event planning. She continues to challenge herself on leading the marketing space through digital and smart campaigns. The impact on social and events has made her team and employer a better and best in the market due to her efforts."

—Rahul, Founder LLT Group
“Jessica's work has helped elevate our profile online, giving staff members some much-deserved shine, and most importantly, helped many of our teachers tell the story of why Urban Teachers is a great pathway for others interested in the teaching profession.”

—Anthony, Former Executive Director Dallas, Urban Teachers
"To say that Jessica is a creative, professional, responsible, and diligent only scratches the surface. Since taking over University Marketing, we’ve had better results that in past years combined before she took over. She keeps on trends, works so well with others, and her attention to detail, research, and design is outstanding."

—Darcie, Former Assistant Vice President of Marketing & Communications, WIU
"Jessica is one of the most talented and creative designers with whom I have worked with in my career. Her designs are both fresh and polished, and she always comes to the table with a new and different way to organize content and present information."

-Teresa, Former Director of Marketing, Quincy Medical Group